Moral Standards in the 1960s-1970s Essay

The English social activist Constance Mary Whitehouse was often renowned for her opposition to social liberalism and mainstream media, which she often claimed to be root cause of a more permissive society in Britain. Although, the extent to which we can deem this view valid is debatable. There is evidence leaning on both sides of the argument; but of course it is unquestionable that Britain did see a sudden uprising of permissiveness and overt moral decline to which Whitehouse responded briskly, founding and setting up the ‘National Viewers’ and Listeners’ Association’ via which she campaigned against the BBC n the 60’s. The question is; was she justified in going to these lengths to essentially try and censor media? Surely, if she injected such a vast amount of effort into doing so, then she must have some sort of validity in her view? Or perhaps, there were other factors which she did not take into account. The notion of Television being the main medium of influence of this period is irrefutable, with 95% of British households owning one by the end of the 1960s. Although the fact that the government set up the Committee of Inquiry on Broadcasting could in itself suggest that media had partial censorship (thus disallowing any real explicit broadcasts which could lead to a moral decline), they did little to stop, and actually welcomed the hard-hitting ‘social realist’ plays such as ‘up the junction (1965)’ and ‘Come Home Cathy (1966)’, as they were a replacement for the supposedly ‘vulgar’ American style programmes on ITV such as ‘Take Your Pick (1958-66)’ and the Westerns/Crime Dramas which they feared would erode British culture and make people more violent. Though, these plays did could be argued to have ‘worsened’ the situation as, for example, ‘Up the Junction’ depicted quite a graphic and powe rful home abortion scene, and it is suggested that this may have been one of the causes of the 1967 Abortion Act to be passed; which of course consequently lead to relaxation in attitudes towards sex as there was now an passage, or a ‘life-line’ a woman could use if any accidental impregnation occurred, thus increasing levels of promiscuity. Furthermore, in ‘a taste of honey’ (also part of this social realism movement that swept through theatres in the 60’s), as well as abortion again being key factor in it, there is also an occurrence of a ‘one night stand’, not an ordinary one night stand however, an interracial one night stand. Although this was a very extreme case of moral rebellion, critically it could have lead to the British public to perceiving promiscuity as well as interracial relationships (seen as immoral, abnormal at this time) to be more acceptable, a norm. In other words, the British public would in theory be bellowing â€Å"if she can do it, why can’t I?!† . The Press also have a part to play in this; they contributed largely to a new permissive air in the media when they initiated their launch of colour supplements, sexualised adverts and scandalous news stories and significantly the first female nipple was published by media tycoon Rupert Murdoch who believed this would help the circulation of his paper, The Sun. This conveys the extent to which media was now overtly promoting permissiveness, and could suggest that this directly influenced a more permissive society as the public were fully exposed to these new developments which eased them into a new, more open and bold mind set. Conversely, there is evidence to suggest that Media was not only responsible for the ‘decline in moral standards’, as quoted by Whitehouse. Touching back onto the subject of ‘press’, although it did absolutely encourage some air permissiveness, the Obscene Publications Acts of 1959 and 1964 to an extent conflict that view. These acts were designed to ‘strengthen’ law around public obscenity, in particular the publication of obscene articles and materials used in them. This could thus suggest that there were in fact some restrictions on media, and that they couldn’t possibly fully hold the blame for arousal of permissiveness and decline in moral standards in this period. Additionally, although the ‘powerful’ scene in ‘Up the Junction’ could be blamed for the passing of the Abortion Act in 1967,it is commonly known that it only eased the passage of it, and it was primarily David Steel’s campaign that led the way to this debatably radical change. Prior to the Abortion Act, there were approximately 106,000 illegal abortions a year, and many were sceptical about the idea that the number of abortions would increase when the act was passed as they believed although people had the freedom, it wouldn’t necessarily mean they would exercise it. They were wrong, after a year in 1968 the number of abortions per annum rose by 35,000 to 141,000 a year. This strongly suggests that the Abortion Act itself influenced a more permissive and unmoral society as it offered more freedom to the public in regards to sex and promiscuity. Prior to the passing of the Divorce Act of 1969, divorce was only permitted when there was sufficient evidence exhibiting that one party of the relationship had committed adultery, and statistics show that there were few than two divorces per 1000 married couples. The Divorce Reform Act allowed couples to divorce if they had lived apart for two years and both wanted it or if they had lived apart for five years and one partner wanted it. Following the reform there was a huge increase in the number of divorces, by the mid-1970s nearly one in every two marriages ended in divorce. Although it could be argued that this was due to the growing independence of women, it’s hard to deny that the act had a large effect on this. This thus indicates to us that media was not entirely responsible for the lack or decline of moral standards as legislation such as this, did essentially promote more promiscuity as it gave married couples the freedom to split up and do as they please. In analysing the range of factors, we can conclude that Mary Whitehouse’s view that the media was responsible for the morale decline of the 60’s and 70’s was somewhat valid, as there are a spectrum of sources and pieces of evidence that intrinsically link together and in turn paint a picture where the British society are heavily influenced by media. This was perhaps due to fact that the public at this time, and still to this day, are heavily consumed by the media and are enthralled in its controversy, and although it may not have so much of a profound effect on us today it is obvious people of that period were more vulnerable to it as just coming out of a period of Austerity and slight deprivation, more likely than not they were seeking for something new something fresh, something that kept up with the social norms of other major influences such as America- and perhaps unfortunately, these new trends often entailed social rebellion and permissiveness. And althoug h legislation had a part to play in it, this only ensured de jure change, not always de facto, where as media more times out of 10 had de facto and more profound effect on the British society of the 1960s/70s.

Agriculture and Industrialisation

The topic of agriculture and its role in industrial and urban development has long been studied by economic theoreticians. According to Nam, Dang and Hainsworth (2000), there are three important theoretical schools that have been particularly influential after World War II, and which differ considerably in the ways by which each presents the relationship between agriculture and industry, in regards to the process of industrialisation.These are: â€Å"the role of agriculture in industrialisation†, â€Å"‘big leap’ into industrialisation and urbanisation†, and â€Å"harmonious links in the development process† (Nam, Dang, and Hainsworth, 2000, http://www.idrc.ca/geh/ev-33149-201-1-DO_TOPIC.html).In 1965, John Mellor and Bruce Johnston reported that a successful agricultural sector is an important element in the industrial development and rapid growth rate of a nation’s economy. According to Johnston and Mellor, the five key roles of agriculture are: ·Ã¢â‚¬Å"to supply cheap foodstuffs and raw materials for the urban/industrial sector†; ·Ã¢â‚¬Å"to export farm products to earn foreign exchange which could be used to finance technological and material imports for urban and industrial development†; ·Ã¢â‚¬Å"to release labour to provide the work force for the industrial sector†; ·Ã¢â‚¬Å"to expand the domestic market for industrial products†; and ·Ã¢â‚¬Å"to increase domestic savings to be used to finance industrial expansion† (Nam, Dang, and Hainsworth, 2000, http://www.idrc.ca/geh/ev-33149-201-1-DO_TOPIC.html).Also in 1965, Simon Kuznets verified the role of agriculture in industrialisation by way of commercial transactions.According to Kuznets, the agricultural sector supplies other sectors within and outside the country with products such as â€Å"foodstuffs, industrial raw materials, labour, capital, and markets† that are necessary for industrialisation (Nam, Dang, and Hainsworth, 2000, http://www.idrc.ca/geh/ev-33149-201-1-DO_TOPIC.html).But despite the fact that these authors emphasised the importance of agriculture, their hypotheses also highlighted the need for a restructuring of the national economy, decreasing the share of the agricultural sector in the GDP (gross domestic product) and in the work force, and boosting the industrial sectors.Developmental strategies were usually geared towards the maximum utilisation of agricultural resources to augment industrialisation and urban expansion. In the matter of utilising agriculture to support industrialisation, the existing theories were unable to provide insight into how this can be made possible.La Grande Encyclopedie Francaise stated in 1986 that â€Å"The industrial revolution is accompanied by a general urbanisation and the gradual death of rural civilisation† (Nam, Dang, and Hainsworth, 2000, http://www.idrc.ca/geh/ev-33149-201-1-DO_TOPIC.html).In 1992, Hainworth observed that the conventional economic theories of the West, as established from the development of the UK and other European nations as well as the rapid industrialisation of North America, often places the agricultural sector in the position of â€Å"Cinderella† or slave to the indulgent â€Å"ugly stepsister† demands of industrialisation.In W.W. Rostow’s The Stages of Economic Growth, the author affirms that Western countries have achieved such advanced stages of development that their experience should be emulated by other countries.According to Rostow, the growth of an agricultural sector in an industrialising setting should be carried out concurrently based on four approaches: â€Å"economic, spatial, sociopolitical, and cultural – industrialisation, urbanisation, internationalization, and Westernisation†   (Nam, Dang, and Hainsworth, 2000, http://www.idrc.ca/geh/ev-33149-201-1-DO_TOPIC.html).Somewhat akin to this viewpoint are the opinions of several Western theorists in A Future for European Agriculture. Their theories tended to downplay the role of agriculture in industrialisation. According to them, the agricultural sector in Europe is primarily geared only towards the production of food.Thus, on the road to industrialisation, the only way to preserve economic growth is to considerably trim down the agricultural work force. As a rule, an impartial cutback on the agricultural work force and an augmenting of the industrial and urban-services labour force are expected trends in countries undergoing the process of industrialisation.Nevertheless, it is also important to remember the aforementioned key roles of agriculture. Another vital aspect not to be forgotten is that a country cannot simply make a â€Å"big leap† from being primarily agricultural into instantly becoming industrialised.There are stages between the two that simply cannot be bypassed, as evidenced by the experiences of developing countries in Latin America, Asia, and Afric a. Owing to lack of consideration for the agricultural sectors, there have been instances where the negative ramifications of rapid industrialisation have been felt in some countries.In certain African, Asian, and Latin American nations, the consequences of making a â€Å"leap† towards industrialisation have included widespread shortages in foodstuffs, sudden migrations into urban centres that have led to poverty and overpopulation, and abrupt scarcities in the necessary products for industrialisation.British economist E.F. Schumacher, in his 1973 publication Small is Beautiful, stated that for true economic development to be attained, â€Å"an entirely new system of thought is needed, a system based on attention to people, and not primarily attention to goods† (Nam, Dang, and Hainsworth, 2000, http://www.idrc.ca/geh/ev-33149-201-1-DO_TOPIC.html).He postulated that sufficient attention on the agricultural sector must be paid, especially in developing countries where th e majority of the economy is dependent on agriculture and where the bulk of the work force is in the agricultural profession.

Behaviour For Learning And Management Of Students Education Essay

The demand to pull off behavior has long been an issue within schools. With the push on raising attainment, the development of SEN proviso and the addition in policy, to be inclusive of all scholars irrespective of their academic degree or their societal behavior, as identified that 20 % of all SEN scholars have SEBD. Current policy has adapted towards a positive attack concentrating on the ability of instructors to make a positive acquisition environment developing positive relationships in order to advance a positive attitude towards larning, maneuvering off from the one time punitory attack and non being re-active to negative behavior but more pro-active as supported by ( EPPI ) Behaviour direction is frequently flagged as an country that ITE pupils feel they would profit from holding greater support in when come ining the profession of instruction ( Buell et al. , 1999 cited in EPPI ) . This has been met by the outlooks set by the TTA via the Qualifying to learn, the new criterions and demands for Qualified Teacher Status ( QTS ) ( TTA,2002 ) . B4L is a construct that has been developed through a reappraisal of effectual behaviour direction schemes. It has been identified that B4L is a consequence of battalion of influences and non simply the desire of a scholar to misconduct and unwillingness to larn. It is of import to place the theoretical rules behind the manner in which scholars manifest themselves in footings of behavior, as identified in the principle for the EPPI systemic reappraisal of how theories explain larning behavior in school context. Behaviour for larning ( B4L ) identifies the nexus between pupils societal behavior and behavior and the manner in which they learn. The schools policy clearly states high outlooks of pupils, â€Å" We expect pupils to reflect this in their visual aspect, attitudes and behavior. We know we are modeling the citizens of the hereafter and will promote them to care for one another, be unfastened, just, honest and merely. We want them to hold a sense of pride in being portion of our school community. † ( School Aims, Staff enchiridion ) . Further to this the school s vision is to raise accomplishment by developing a civilization where ‘learning is at the bosom of the school community ‘ . To accomplish this vision the school identifies whole school precedences for 2010/2011 including bettering behavior and attending. It besides stated that the school will concentrate on integrating SEAL pattern in the schoolroom, which has been identified as an of import key in developing scholar ‘s emotional intelligence ( Coleman, 1996 ) supplying scholars with the accomplishment set to supervise and better their behavior independently. It was clearly identified in the School Development Plan that Behaviour for larning needed to be addressed ( appendix 1 ) . This was farther reinforced as a high precedence country during staff meetings and subsequent correspondence from the Head Teacher ( Appendix 1a ) , which focused on current issues in lessons and the demand to better B4L. Two cardinal issues that arose were the usage of nomadic phones within lessons and consistence of countenances ( Appendix 1a ) . It is interesting to observe that these both encompass the instructor and the scholar. It is refering to observe that usage of nomadic phones within lessons is being flagged as a B4L issue and non a mark of detachment. Intelligibly there is a close nexus between the quality of acquisition, instruction and behavior, and hence raises the inquiry can behaviour be improved through bettering the quality of larning & A ; learning? The school clearly identifies that there is a demand to reenforce their school policies on beh avior for acquisition. Through initial observation it was interesting to observe the degree of behavioral issues happening both in and out of lessons. It poses the inquiry is this a school being pro-active in pull offing behavior for larning or re-active to behaviour that had non been managed systematically? This survey will concentrate on the schools current policy on behavior for larning and how this is implemented on a day-to-day footing. Through a reappraisal of the schools current policy and issues this survey will trust to propose future recommendations to better behavior for acquisition. Recent national policy has moved off from a punitory system where pupils were punished for making something incorrect ‘reactive ‘ and are now working towards understanding what causes scholars to be off undertaking and show unwanted behaviour ‘pro-active ‘ . With the recent development of particular educational demands designation and proviso it is no longer acceptable to react in a punitory manner. National policy now promotes the inclusion of a greater diverseness of scholars in schools irrespective of degree of accomplishment or societal behavior ( Department for Education & A ; Employment ( DfEE ) , 1999 ) . It is of import for schools to recognize this and develop schemes to advance B4L as over 20 % of SEN proviso are scholars with societal emotional and behavioral upset ( SEBD ) ( Department for Children, Schools & A ; Families, 2008 ) . SEBD scholars by nature can expose unwanted behavior unless managed in a positive manner, and would it non be deemed u nacceptable from an instruction professional ‘s position for a scholar predisposed to expose hapless behavior as the consequence of a recognized upset, to fall victim to punitory actions. It is hence of import for schools to hold a well-structured B4L policy that coincides with the SEN policy. Communication between the SEN section and the remainder of the school is besides indispensable. ( back up with research ) excessively many lessons lack challenge and make non take sufficient history of pupils ‘ single capablenesss or promote independent acquisition. Besides, quality of marker and feedback by and large varies well across the school. However, a little minority of parents expressed positions that the school ‘s communicating with parents could be better, and besides that pupils ‘ behavior was non ever every bit good as it should be. Inspectors found behavior to be satisfactory overall, but variable. In general, pupils have a high respect for their school, bask their instruction and appreciate the assortment of chances on offer to them, both within the course of study and beyond. They are developing a good scope of personal accomplishments that are fixing them good for their instruction and employment after school. Ensure that lesson activities systematically challenge pupils of all ability groups to do better advancement and develop their independent acquisition accomplishments, particularly at Key Stage 4. Behaviour in lessons is satisfactory, although someinstances of students being excessively rambunctious were seen during the review. However, there is by and large non plenty truly disputing learning across the school to guarantee that pupils make systematically good advancement in their acquisition and therefore develop the assurance and ability to work independently. Where learning is less effectual, be aftering does non take sufficient history of pupils ‘ different capablenesss and get downing points, and is excessively teacher-directed. Teachers do supply some clear, detailed and utile written feedback, but this is inconsistent across the school and does non ever give specific advice about what pupils need to make to better their work – a job which persists since the last review.

Language is being replaced by icons Essay Example | Topics and Well Written Essays - 500 words

Language is being replaced by icons - Essay Example The thesis of this paper is as following: Universalized symbols and icons are much more powerful means of communication than any existing language of the world, because the power of their message that can be easily deciphered leading in the direction decoder wants. Consciously or subconsciously people read the sign and receive the message. Read Mercer Schuchardt, the author of the online article â€Å"Swoosh!†, discusses the theme of icon-driven marketing. The author acknowledges that the very idea of symbols, acronyms, icons is not a new one. The early followers of Christ created symbols which were known only to Christians. One of the recognized icons of the modern sportswear is the Nike Swoosh. The symbol itself is very simple. Nonetheless, it is very famous and known even to children. Moreover, simple design of Swoosh has become famous and improved selling shoes contributing to company’s general success. Image of Swoosh became so popular that the goods went out witho ut the word Nike. Today the image is well-known worldwide. The author makes such conclusion regarding importance of textless image in today’s business world: â€Å"the truly successful icon must be able to stand by itself, evoking all the manufactured associations that form a corporation’s public identity† (Schuchardt).

Classic Airline's Marketing Essay Example | Topics and Well Written Essays - 2000 words

Classic Airline's Marketing - Essay Example Those who maintain the rewards program are largely dissatisfied with the program concept and redemption opportunities (68 percent of those surveyed), which contributes to diminishing brand loyalty and word-of-mouth advertising potential. Further, the operating expenses associated with carrying out the services are very high compared to revenues. The highest is fuel, unfortunately the management team has already developed a hedging program and these cannot be reduced. Operations-based expenditures for Classic Airlines require reduction which may mean streamlining operations to adopt either a lean philosophy or change methodology of key operational characteristics at the firm. Based on the knowledge that the CEO does not appreciate or value strategic alliances and thus the marketing division will get no support with this option as a means of improving resources, the business must work with its fundamental strengths to improve operational systems for cost reduction. Having identified th e problems, they must be framed effectively. The brand operates in an oligopoly where there are few competitors who dominate the market due to the high costs of entry into the market by competitors. In this market, competitive branding and promotion are some of the most fundamental methods to achieve competitive edge. However, in the conversations between management players, there is a generic recognition that the business has been unable to come up with satisfactory competitive strategies that differentiate the business from other airlines. The business requires differentiation through promotion and also a redevelopment of the current positioning strategy. 2. Solutions In terms of operating costs, the business should look at other models of operations by successful domestic and international airline companies to determine how best to reduce costs in key operational areas. According to the income statement, aircraft rent and aircraft maintenance have some of the highest costs, other than fuel, that contribute to the lower profit margin. This must be adjusted, which involves less reliance on marketing and more on technical and systems-based expertise to develop a new operational system. According to Aruan (2005), making the strategic decision to utilize only one particular type of aircraft gives the airline competitive advantage. In the oligopoly, switching costs for the aircraft manufacturer are significantly low as the manufacturer is able to provide its expert and unique services as they operate in markets with much less competition. Therefore, there are not opportunities for Classic Airlines to negotiate or bargain in the supply chain since the manufacturer is in a dominant position. By changing the procurement model, Classic Airlines can gain much more opportunities to bargain pricing and also take away the supplier advantage by providing more effective training to maintenance crews. Air Asia, a low cost, no frills airline, adopted this same procurement st rategy and experienced considerable cost savings and buying power in the supply chain. Rather than being forced to rely on manufacturer expertise in maintenance, Air Asia was able to train its own staff to perform these functions. Having framed the problem, it is now time to decide on strategic action and plan for ensuring this is successful. Further, as it relates to the diminishing brand loyalty, Classic Airlines needs to change its positioning on the competitive market from quality to

Mental processes Essay Example | Topics and Well Written Essays - 500 words

Mental processes - Essay Example t of questions asked about how the mental processes are relevant to our everyday activities and whether it is possible to study the mind when we cannot see the mind. The mind-brain identity theory holds that the mind is the brain and that mental states are the brains. It identifies sensations and other mental phenomena with the physical processes of the brain (Brook & Roberts, 178). This theory views the mind and brain as being identical. Unlike other philosophers, who argue that, experiences are brain processes, but are non-physical properties. The brain-mind theory affirms that mind is a physical thing, which is the brain. This theory disagrees with both substance dualism and property dualism theories (Mandik, 263). The theory maintains that mind is the brain just like water is H2O or lighting is electricity (Brook & Robert, 178). It dismisses the substance dualism on the ground that the mind is non-physical by affirming the mind as being a thing, which is the brain. The theory also disagrees with the property dualism on the basis of brain properties such as qualia are non-physical properties (Mandik, 264). According to the theory, qualia indeed are properties, but they are one and similar to the brain properties. This theory refers to the mental state as something literally, inner, since a person’s brain is literally inside the body (Mandik, 265). The mind-brain theory gives an explanation of the correlation of mental states with brain states, as it highlights the role of empirical investigation about mind and bra in. It also solves the mind causation problems as it reduces mental realm to physical (Mandik, 265). This theory plays a role as it investigates the process of the mental state from the physical perspective. However, the mind theory faces the challenge of multiple realizability in which it states, for every mental state there is a unique physical-chemical state of the brain in the sense that a life form can be in the mental state on condition that it

Hyperinflation in Germany after World War I Essay

Hyperinflation in Germany after World War I - Essay Example Why such a phenomenon happened in Germany, a nation with a long history of political, economic, psychological, social and academic knowledge and experience, shows the destructive power of policy mistakes caused by weakness and incompetence (Solomon 28-30). Understanding the hyperinflation that raged from June 1922 to December 1923 requires a good knowledge of German history. Inflation is only one of the external manifestations of a number of decisions regarding the supply and demand in the markets for goods and currencies that are made in the minds of politicians, economic policy-makers, businessmen and consumers. A gradual inflation rate is acceptable, but when these decision makers make wrong decisions at the same time, the market breaks down. Hyperinflation, like a bodily fever that is a sign of infection or a virus causing destruction within the body, is a sign of sickness in economic markets. Anyone familiar with Germany's political and national history would know why so many wrong decisions were made in the minds of so many Germans and their foreign business and political partners during this period, what led to these mistakes and, more importantly, why. The fusing of the German nation was a process that took centuries beginning with the widely held belief that in the year 9 A.D., Arminius, a prince of the Germanic tribe called the Cherusci, defeated three Roman legions in the Teutoburg Forest. With each conquest, the tribe grew into the Holy Roman Empire that reached its peak during the reign of Charlemagne in the 9th century. After his death in 814 A.D., the empire of Germanic and Romance speaking people then fell apart, breaking up into eastern and western realms according to the law of inheritance (PIO 106-108). This brief detail is important to understand the events directly related to the study of hyperinflation, because the collective aspiration of a formerly glorious nation that spanned from east to west to wherever territories German settlements were found became one of the arguments used by politicians to justify their actions, no matter how mistaken these may be. By defining the German Fatherland this way - territory that belonged to ancient Germanic tribes by conquest, settlement, or inheritance - the dreams and actions of several generations of German peoples were shaped by their ambitious efforts to expand, reclaim, or retain what they think is justly theirs by historical right. Germany in the early 19th century became a confederation of 39 German kingdoms and political alliances with constantly shifting internal boundaries, not including the Germans in Bohemia (present Czech Republic) and Austria. Each kingdom had its own identity and was not willing to surrender it. This division and the political infighting among the different rulers of the kingdom affected the unity of the government and became one of the sparks that ignited hyperinflation in the 1920s. Acting as stimulus that created tensions in the pre-War politics and economy, intellectuals like Karl Stein, Prince Karl August von Hardenberg and Wilhelm von Humboldt called for the abolition of serfdom, freedom of trade, municipal self-administration, equality before the law, and general conscription into the

According to Cronon, when and why did the contemporary American Essay

According to Cronon, when and why did the contemporary American conception of wilderness emerge, and why does he consider it dangerous to environmentalism - Essay Example part, have always defined the wilderness as being an environment in which ordinary human beings struggled to be able to provide for themselves and their families. Moreover, this unrealistic notion disregards the fact that the American Indians lived comfortably in that supposed ‘harsh wilderness’ for virtual centuries; only to be unceremoniously cast out of it so that pampered tourists could continue to take pleasure in the illusion that they still had places in their nation which were preserved in their original and pristine state. Cronon openly avows that the notion of the preservation of the wilderness is actually a myth of mainstream cultural construction (Cronon, LoPrete and Demos, 2003). The supposedly ‘American Wilderness’ was once the home of American Indians who farmed the land to produce food and lived on it as well. They also freely owned this land. Today, the notion of hunting societies gaining sustenance from the wilderness is in direct conflict with the statutes sustained the concept of environmentalism. Environmental dualism holds that environmentalists have a duty to safeguard â€Å"unspoiled† environments. This means that the natural inhabitants of these lands who farm or hunt in them are viewed as being threats to the natural condition of the

Compare and analyze two different core reading Thesis

Compare and analyze two different core reading - Thesis Example â€Å"But a growing body of scientific evidence suggests that the Net, with its constant distractions and interruptions, is also turning us into scattered and superficial thinkers.† (par.1.Carr (a)).The author claims that the internet has shaped the modern thinking abilities and is constantly changing it in a manner that is highly making us more surface level thinkers rather than focused ones. The writer also argues on the point that the use of internet in teaching techniques is making weak holes in the thinking process of the human mind."But that has been accompanied by "new weaknesses in higher-order cognitive processes," including "abstract vocabulary, mindfulness, reflection, inductive problem solving, critical thinking, and imagination." Were becoming, in a word, shallower.† (par.7.Carr (a)). Another point that was highlighted in the article by Carr targets the multi-tasking individuals and how the juggling of various tasks at a single time overall impacts the mind making individuals have a short attention span, not to mention distracting thoughts that made it hard but almost not possible to focus on a single task.â€Å"The heavy multitaskers performed poorly on all the tests. They were more easily distracted, had less control over their attention† (par.8.Carr (a)). The three main highlighted points showed authors concern over how the internet not only affected the individuals thinking capabilities but rather destroyed the focus and control over the mind once possessed. Suggesting to return to the previous times, â€Å"We have to forge or strengthen the neural links needed to counter our instinctive distractedness, thereby gaining greater control over our attention and our mind.† (par.15.Carr (a)), where reading books enhanced the mental attention span but also gave the focus to develop the individuals own thinking. Clay Shirky holds

Strategic Management and Leadership Essay Example | Topics and Well Written Essays - 3500 words - 7

Strategic Management and Leadership - Essay Example There are around 26,000 people employed under the company in worldwide market segments. The company has made adequate investments in the segments of production facilities and ‘Research and Development’ (R&D) facilities with the aim of ensuring that innovative along with better quality cars are provided to global customers. Subsequently, the company with the assistance of R&D facilities is able to conduct business operations in an effective manner (Jaguar Land Rover Limited, 2014). The success of a company is based on the facts that business objectives are accomplished in accordance with desired business outcomes. In this regard, Jaguar Land Rover has been performing business operations in the worldwide market segments with quality products. The prime focus of the company is in the area of quality, innovation, design and technology, which have assisted in enhancing market share, customer base as well as production line. Subsequently, the company is identified to develop new product types which include F-TYPE along with a new variety of Range Rover. The company has been selling different variety of cars that include luxury saloons, four wheeler off-road vehicles and spots cars in almost 178 countries (Bloomberg, 2014). The customers are recognised to be the prime consideration for the success of the company. The company has been making investments in R&D facilities with the intention of providing products in accordance with the expectations of the customers. In this respect, the company has invested around  £2 billion during the period 2013 with the intention of developing production facility, infrastructure and product development (Jaguar Land Rover, 2013). Jaguar Land Rover had employed around 3,000 additional employees during the year 2013. Subsequently, the company with the assistance of its employees, dealers and supply chain networks has been able to provide around 374,636 cars i.e. 23% above from the

Products Apply to SuperVisions Case Study Example | Topics and Well Written Essays - 750 words

Products Apply to SuperVisions - Case Study Example The representative description of quality by the American National Standards Institute (ANSI) and the American Society Quality Control (ASQC) in 1978 is, â€Å"the totality of features and characteristics of a product or service that bears on its ability to satisfy given needs† (Peris-Ortiz et al 86). Supervisions is a regional retail eye care center, located in the northeast, which has been experiencing some quality management issues as discussed in this paper below.   There are two main approaches in the definition of quality, fitness for use and conformance to specifications. Fitness for use relies on the fact that customer needs must be the driving force behind quality products, while conformance to specifications argues that from the perspective of manufacturing or service delivery, specifications are targets and tolerances determined by designers of products and services. Targets being the ideal values for which production is expected to strive; and tolerances are acceptable deviations from these ideal values, recognizing that it is impossible to meet the targets all the time (Mawby 54).   Conformance to specification is the key quality dimensions that apply to SuperVision’s products. For SuperVision’s, conformance includes traits like, such as right lens and frame. The feature is a second most important quality dimension observed. The feature means availability of particular features than the total number of options available to customers. This encompasses reversibility such as change of lens and frames at minimal cost rather than purchasing a new pair. This is apparent in week one because it was noted that lenses were reversed. Furthermore, with wrong lenses attached, this is a quality dimension because they can be reversed in future (McCollum 116).   Reliability is the key service quality dimension observed.

Wannabe Bank Robber Essay Example for Free

Wannabe Bank Robber Essay I was randomly placed in a group with five other people in my drama class; we were given several stimuli and were told to think up an improvisation for each. We did so and were then told witch of the stimuli we would actually be working on. We then decided that we would create a comedy about an unfortunate bank robber. The comedy started with the lead character Victor Watt (Tom) standing centre stage in a white spotlight telling how, if the job had gone to plan, he would be rich Victor then exits up stage right. I, who was standing behind Victor, turns round and raises my hands then lowers them while wiggling my fingers and making the noise bidlyboop repetitively to comically signify going into the fantasy flashback, the stage then fades to black. The music (Little Green Bag from Reservoir Dogs) and lights come up on a fantasy scene in which Victors job goes exactly to plan and more. (The lights in this scene are more yellow to the side of the stage on which the bank is. ) As he walks in three ladies (Julie, Stacy Claire) look him up and down and he turns to the audience and winks. He waltzes into the bank (up stage left) winks at the female bank clerk (Kim) and receives his big bag of loot. He walks out (centre stage) and is intercepted by a police officer (Me) that thinks hes Clint Eastwood. The music stops and the police officer makes the tune from The Good, The Bad and The Ugly, Victor looks the police officer up and down and asks what the hell hes doing. The police officer responds to this by charging at Victor who cunningly side steps to evade his attack, this sends the police officer into an overly elaborate frenzy of a fall. After the deranged policeman is left face down half way down the street, Victor picks up two of the three ladies that flirted with him before he entered the bank leaving one (Julie). This last lady walks over to the face down police officer takes a look at him in disgust then continues to smoke. At this moment Victor looks back and whistles to this remaining female, all in a fluster she stubs out her cigarette on the police officers back and runs off to Victor who gentlemanly lets her leave first as he caches a gander at her rear. The music stops and again I stand centre stage and make the same action to signify returning to the present then the scene fades to black. The lights come up on Victor Watt who again is standing centre stage but this time explains that things never relay go to plan especially if the plan is his and that the next thing you are to see is what relay happened. He exits up stage right, I who again was standing behind Vic with my back to the audience turn round and make the same gesture this time to signify going into the real flashback. The lights go down. The lights come up on the same flashback scene minus the music. Victor walks in with a ripped old jacket over his hand and looking much less virile. Instead of women falling at his feet he is falling over his feet. The ladies take one look at him and blow a lung full of smoke in his face. He turns to the audience and rubs his bloodshot eyes. He stumbles as he puts his hand out to open the front door to the bank but manages to catch the handle, pull himself up (this was done planed in mime but was not acted out in the final performance) then open the door. He stagers into the bank and over to the bank clerk. When he removes his jacket he reveals the gun he was hiding, he points it with an extremely unsteady hand at the clerk. He then tells her, with an even more unsteady voice, to give him all the money. She turns round and presses the alarm. Victor panics and attempts to shot the gun but pulls the wrong trigger, the revolver opens and bullets fall out onto the floor. He runs for the door but the police sirens are already right outside the bank. A voice comes as if from nowhere and says, This is the police, come out with your hands up! then the scene fades to black. The lights come back up on Victor standing in a spotlight with his head hug. He looks up and states that that was his story but not to worry he make his fortune yet. There is then an unseen voice that says, Come on Victor, visitor times over. A large man dressed as a jail guard steps into the spotlight in front of Victor, with his back to the audience he turns Victor round and puts on his handcuffs, he then roughly pushes him out of the spotlight and follows him closely baton in hand. The scene then fades to black and the curtains close. I think our play was fairly well written and fairly well performed but it could have been better if we had a better set and props. To add a conclusion I am over all pleased with the outcome of Wannabe Bank Robber. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Mary Shelley section.

Scottish Government public services reforms

Scottish Government public services reforms The Scottish Government together with local authorities, partners and stakeholders have initiated reforms in the way in which public services should be provided to achieve ‘a sustainable, person-centred system, achieving outcomes for every citizen and every community’. (Scottish Government 2011a) It is believed that everyone has to make a contribution. The Government set the aims to the services that should be person-centred, seamless and proactive. Services that would allow everybody to have best quality of life and give the full potential of contribution to the communities people live in. The key aspects involved in the public service provision focus on equality, respect and dignity, support in overcoming inclusion barriers and general positive outcomes and well being. The underlined values relate also to the individualised needs such as religion, culture or ethnic. Problems such as growth in public spending, social inequalities, poverty, lack of clarity in what lies behind organizations etc. have their origins in the way different services are funded, planned and managed. However, the aim of the Scottish Government remains unchanged and is to reduce the frustration resulting on long standing problems such as inefficiency of the public services, and the gaps that frequently exist within care systems. (Scottish Government Publications 2000). Researchers investigate what people value most to archive real-life improvements in the social and economic wellbeing of the people and communities. Half of the public finds that the Government’s foreground for service provision should be what is good for everyone in society as a whole (Ipsos MORI, 2010). This show that a progress in the development of an integrated public service has already occurred but requires continuation to success. Reaching an understanding It needs to be understood that public services and support systems exist for the society that use them. Evidence such as Christie Commission report (Christie, 2011), demonstrate that the needs have not always been central to the planning of services. The people that use the services often perceive themselves to be not sufficiently informed and not fully able to take part in the growth process of the services. Some changes in the service provision in relation to ‘shifting the philosophy ’ have already taken place. This makes the service provision more user centred and allows the user to participate actively in the changes and benefit the majority. (Rose, 2003) Client centredness became the watchword for the twenty-first century; however the progress in the implementation of person-centred planning in practice appears slow. Since devolution, there has been development, changes and new policies for health care, with reorganisations taking place, that are generally called reforms. These refer mainly to patients choice; system efficiency; quality of care and accountability acquired through transparency. In Scotland, for example, the separation of purchasing from provision of health care was abolished (National Health Service and Community Care Act 1990); it is not recommended for the providers to compete; The National Health Service (Free Prescriptions and Charges for Drugs and Appliances) (Scotland) Regulations (2011) implemented free drugs prescriptions as well as personal social care for the over-65s (Community Care and Health (Scotland) Act 2002). Recent changes relate to the abolition of primary care trusts (PCTs) and strategic health authorities (SHAs), new commissioning of clinical groups (CCGs) and  Healthwatch England. Other examples of success relate to improving the quality of services that include smoking ban legislation; lower mortality levels or decrease in heart disease and stroke through a number of governmental initiatives. These changes led Scotland to become a leader in public service reforms and made visible improvements for the Scottish society. The system’s integration with social services discourages provider competition and encourages patient choice and strong performance management. The Scottish Governments 2020 Vision (Scottish Government (a) 2013) aims to enable everyone to live a life that is longer, healthier; possibly at home or in a homely setting. To achieved that the healthcare system that focuses on prevention and anticipation and on the integration with social care. Positive changes improving people’s lives do take place at national and local levels. However, studies show that the public are overall more negative about services nationally and show positive stance about local services. This can be reasoned by the affirmative actions in which the public can have a bigger impact on how local services operate and the on the decision making. Public Service Trust states that more than a half (58% ) of the public would like to be actively involved in shaping public services. Although this is more than a half of the public it proves that there is the need for more community and local activity an engagement in relation to the public services in order to reduce and minimise the substantial barriers.(Ipsos MORI 2010) These are only a few examples of the improvement that has occurred due to the governmental actions focused at partnetships between service providers and investment in people. (Scottish Government (c ) (2013) New legislation was introduced ( The Scottish Government (c)2013) to improve the integration of health and social care provision to make care for the citizens better. This affects particularly older people free personal care for them and acknowledging the facts highlighted in the Christie report (Christie, C. 2011) that by 2033, the number of people aged over 75 will increase by 84%. The report ( Christie, 2011) estimates however that additional demands on social care and justice services will be costly ( Although there is evidence demonstrating progress especially in implementing diverse and innovative approaches that appeal to healthcare and social care professionals, practitioners and policymakers there are also many challenges of implementing the client-centerness. Achieving outcomes for every citizen and every community While many professionals espouse the principles of client-centred practice it seems much more difficult to implement these into everyday practice. Health care providers, staff and clients must work together to facilitate changes and ensure that each client receives respectful, supportive, coordinated, flexible and individualized service where standards affirm basic ethical principles, beneficence and social justice. This is however a real change, due to many factors including changes in funding, culture and power relations, as well as in approaches to service management and staff supervision. This is why attention is paid to more openly and transparent performance of the services .This however according to Dr Barry ( Barry, M. 2007) requires comprehensive strategies to ensure fair, good quality but foremost integrated services for people with the knowledge and well structured priorities in relation to their professional and social roles. Across researchers (Ipsos MORI, 2010), it is to see that not all the issues policymakers find important for reforming public services resonate with the general public at the same levels. The fairness, good quality standards of customer service, local control, accountability, personalisation and choice are seen as public’s key priorities, however the first two aspects seem to be more important to the public. 63% think that standards of public services should be the same for everyone and everywhere in UK and over 47% would prefer greater local decision-making. This could be a consequence of declining trust in politicians. The findings of Ipsos MORI (2008/9) suggest that the citizens would like to feel more welcomed to take a part in an honest debate about the options ahead for public services because information about the scale of the approaching challenges has not reached citizens in a form they understand. This demonstrates the need of more control and choice in the consumer, and facilitates individualised rather than universal services. Roles, relationships and responsibilities of partners within an integrated public service. Many of current public services continue to operate on the basis of the traditional model of service provision. To allow the changes in how resources are managed and allocated to happen there is a growing need for appropriately trained staff and management. However to support the reforming public services change for a well integrated multi-agency working not just at managerial level is needed but a change to the whole culture that governs services. Collaborative working, partnership and community involvement Co-operation that would replace competition is required as well as focus on professional responsibility on meeting the increasing complexity. (Royal College of Nursing, 2004). The collaborative work, in practice should involve joint planning between health authorities both local and national as well as the private and voluntary sectors and education. Working together includes the whole process of researching, assessing, planning, implementing and evaluation. Balancing power relations in partnership across cultures, ethical, political or religious differences play an important role in promoting appropriate services for the service users. Teamwork and partnership often do not operate in an integrated way where the patient or service user would be seen as the central figure. The users involvement is vital. Working together, joining trade unions, expanding knowledge and engaging with local authorities helps find ways to reach excluded and marginalised groups of a society.(Department of Health 2000 a). This is already notable in the programs of most of the political parties. The citizens empowerment is seen as a social manner that can influence and shape the public services to suit better the users need. Giving people a say in the design and delivery of public services. This is however a social challenge as the public opinion research show a decrease from 58% to 47% in disposition to the interests in decision-making related to the local areas. ( Ipsos MORI 2010). This is why people should be motivated to get involved in collaboration and partnerships within the public services, they should be offered the chance to share experiences and discuss actions and widen the pool of resources and skills. The impetus for integration and collaboration has been pointed out in legislations and government policies such as The Vital Connection (Department of Health, 2000a), NHS plan (Department of Health, 2000b) or in the Governments Equality Framework (Department of Health, 2012) This demonstrates clearly that seamless health and social services provision has been a concern of policy makers for many years and that the UK governments underline the need for collaboration. However when the public was asked about getting personally involved in local decision-making, the commitment to involvement in decisions affecting their local area has dropped to 47% from 56%. (Ipsos MORI (2010). This could be one of the explanations why problems continue to exist. Service planning, empowerment and engagement The notion of empowerment is central. This however requires peoples engagement. Research shows that people find that vast majority are more interested in having a say (24%) or in knowing more (47%) than actually getting engaged. The service planning should therefore include informative element how the services are delivered and by whom for the users in order to engage them to recreate services they need. According to the annual Audit of Political Engagement only 11% of adults can be classified as ‘political activists’ and over half the public (51%) have no interests. (Ipsos MORI 2010). It seems that co-making decisions is less important than having the influence to make them. Managers and frontline workers Poor image, desinformation and low pay contribute to general feelings of helplessness among many frontline workers that should be involved decision-making and planning processes (Eborall,2003). Managerial styles need to be empathetic in order for frontline staff to adopt person-centred approaches to their work ( Sherad, D. 2004) A good style helps demonstrate and articulate the values of the organisation, values personal commitment and relationships with the people it supports. Look for ways to use staff interests and strengths in directly supporting people. The style shall rather review itself in decision making and in having a clear vision and direction. This encourages new ideas as well as personal involvement and helps to achieve the purpose as a team. . The Government support management and frontline staff in public services by implementing programmes that lead to integration of health and social care. One of the examples is The Public Bodies (Joint Working) (Scotland) Bill. The act underlines the importance of the integrated work for health and social care provision across Scotland. They both have a key role to play reforming the public services, therefore the reform should involve more educational, council, employer and training bodies to help improve the workforce awareness and leadership development. Also thethird sector organisations should have access to appropriate skills development opportunities, including leadership development .(The Scottish Government ( 2011 b) Summarising it needs to be believed that people learn from the past experiences and improve partnership at local and national levels to build a well functioning system that could seamlessly provide care for the whole community, including people with complex care needs because at the end of the day we do it for us. ( words 2641) References: Barry, M. (2007) Effective Approaches to Risk Assessment in Social Work: An International Literature Review Social Work Research Centre University of Stirling Scottish Executive Social Research [online] available http://scotland.gov.uk/Resource/Doc/194419/0052192.pdf [accessed 11.11.13] Christie, C. (2011) Commission on the future delivery of public services [online] available http://www.scotland.gov.uk/Resource/Doc/352649/0118638.pdf [accessed 01.12.13] Department of Health (2000 a ) The Vital Connection an equalities framework for the NHS [online] available http://webarchive.nationalarchives.gov.uk/+/www.dh.gov.uk/en/Publicationsandstatistics/Publications/PublicationsPolicyAndGuidance/DH_4007652 [accessed 11.12.13] Department of Health (2000 b) The NHS Plan: Principles [online] available http://webarchive.nationalarchives.gov.uk/+/www.dh.gov.uk/en/publicationsandstatistics/publications/publicationspolicyandguidance/browsable/DH_4901318 [ accessed 11.12.13] Department of Health (2012) NHS Outcomes Framework 2013 to 2014 [online] available https://www.gov.uk/government/publications/nhs-outcomes-framework-2013-to-2014 [ accessed 02.12.13] Eborall, C. (2003) The State of the Social Care Workforce in England. First annual report of the TOPSS England Workforce Intelligence Unit [online] available www.topssengland.net [ accessed 10.11.13] Hall, S. (2009) Spending priorities in the benefits system: Deliberative research with the public DWP Research Report No 559. Ipsos MORI (2008/9) Real Trends Slide Pack [online] available http://www.ipsos-mori.com/researchpublications/publications/1191/Real-Trends-Flyer.aspx [accessed 11.12.13] Ipsos MORI (2009) Public Services and Public Spending, RSA Slide Pack Leaders, Parties and spending cuts [online] available http://www.ipsos-mori.com/Assets/Docs/News/news-ipsos-mori-conferences-2009-briefing-pack.pdf [ accessed 18.12.13] Ipsos MORI (2010) What do people want, need and expect from public services [online] available http://www.ipsos-mori.com/researchpublications/publications/1345/What-do-people-want-need-and-expect-from-public-services.aspx [ accessed 12.12.13] Public Bodies (Joint Working) (Scotland) Bill (2013) [online] available http://www.scottish.parliament.uk/S4_HealthandSportCommittee/Public%20Bodies%20Joint%20Working%20Scotland%20Bill/PBJW0073_-_Scottish_Social_Services_Council.pdf [ accessed 01.12.13] Rose, D. (2003) Partnership, co-ordination of care and the place of user involvement Journal of Mental Health, Vol. 12, No. 1, pp. 59–70 [online] available http://informahealthcare.com/doi/abs/10.1080/09638230021000058300 [ accessed 01.12.13] Royal College of Nursing (2004) Collaborative working, partnership and community involvement [online] available http://www.rcn.org.uk/development/learning/transcultural_health/multiagency/sectiontwo [ accessed 11.11.13] Sheard, D. (2004) Person-centred care: the emperor’s new clothes? Journal of Dementia Care, March/April, Vol. 12, Issue 2, pp. 22–4 The Scottish Government ( 2011 a) Commission on the Future Delivery of Public Services [online] available http://www.scotland.gov.uk/Publications/2011/06/27154527/10 [ last accessed 09.01.14] The Scottish Government ( 2011 b)  £7 million for third sector [online] available http://www.scotland.gov.uk/News/Releases/2011/07/18120453 [ accessed 10.11.13] The Scottish Government (2013 b) Route Map to the 2020 Vision for Health and Social Care (no author) Topics[online] available http://www.scotland.gov.uk/Topics/Health/Policy/Quality-Strategy/routemap2020vision (last accessed 04.10.13) The Scottish Government (2013 c) Scotland leads the way on public service reform (no author) News [online] available http://www.scotland.gov.uk/News/Releases/2013/06/PSR19062013 [ accessed 01.12.13] The Scottish Government (a) (2000) Our National Health A plan for action, a plan for change ( Deacon, S) Publications [online] available http://www.scotland.gov.uk/Resource/Doc/158732/0043081.pdf (last accessed 05.12.13) The Scottish Government 2013 a) 2020 Vision (no author) Topics [online] available http://www.scotland.gov.uk/Topics/Health/Policy/2020-Vision (last accessed 04.10.13) Reading: Social Research (2004) Health and Community Care Research Programme Public Attitudes to the National Health Service in Scotland http://www.scotland.gov.uk/Resource/Doc/26800/0025702.pdf – 2004 Survey Research st accessed 04.10.13)Commission on the Future Delivery of Public Services

Environmental challenges of the airline industry

Environmental challenges of the airline industry The airline industry has to face one of its biggest challenges yet, in a world today of global recession, global warming and increasing shortages of raw materials. These factors as well as other challenges included in the analysis of the marketing environment of Aer Arann will be explained, so that to analyse how it can succeed and survive among its competitors. PESTEL: Political The EU Emissions Trading Scheme (EU ETS) is a step to face climate change and it aims to control industrial greenhouse gas emissions. It was launched in 2005 and it imposes a limit on the total amount of gas emissions that a factory or other systems are allowed to have. So companies can receive emission allowances which they may sell or buy when it is needed. The Airline industry will join the scheme in 2012 since it contributes increasingly to climate change. Emissions in this industry were increased by 100% from 1990 to 2006 (www.ec.europa.eu, 22/11/2010). This situation creates a long-term challenge for Aer Arann, because their costs will increase. Fortunately in 2006 Aer Arann made a purchase of à ¢Ã¢â‚¬Å¡Ã‚ ¬180 million for ten new ATR 72-500 aircraft which are environmentally friendly since they have lower emissions of CO2, because of reduced fuel burn. They use up to 70% less fuel than other jets travelling the same routes. However they will still have to comply to the new em issions regulation so their costs will increase (www.aerarann.com, 22/11/2010). Garry Cullen, Managing Director stated: Aer Arann is committed to the principles of energy efficiency. Whilst the contribution of the aviation industry towards global warming is significantly less than other large polluters, our new ATR aircraft are recognised as the most fuel efficient aircraft in their category, emitting 20% less CO2 per passenger-km than newer jets. The ATR operates more efficiently than jet aircraft on short-haul routes (www.aerarann.com, 22/11/2010). Economic During the economic crisis customers do not travel so often whether it is for leisure or business so the demand falls. Aer Aranns passenger numbers went down by 20% in 2008 and that is why they announced 20% sale at that time even though a few months earlier they had carried a record number of passengers (www.aerarann.com, 23/11/2010). The subject of the annual general meeting of the International Air Transport Association (IATA) in Berlin 2010 was that Airlines look to overcome industry turbulence and cope with an oil price spike, a big drop in passenger numbers due to the global downturn and the volcanic ash cloud recently in Europe. Despite all these negative factors, IATAs latest figures show that global air traffic is back at the levels it was before the recession started. However profit margins for airlines are still tight (www.bbc.co.uk, 23/11/2010). Article reporter states: Northern Ireland has become one of the fiercest battlegrounds in the cut-price flight business. Budget airlines argue that the recession could actually be helpful for them in the long term for the reason that business travellers would switch to low-fares carriers (www.bbc.co.uk. 23/11/2010). Exchange rate variations can affect demand for air transport because customers will prefer to purchase a ticket when the rate will be better for them. Aer Arann operates a route from LOrient to the UK so it is significantly affected as pound to euro currency can change. Much of the initial growth and success of the company is due to the fact that Aer Arann has a competitive advantage among its competitors. Much of this development is due to the company being awarded Public Service Obligation (PSO) routes by the government (D.Jobber, 2007, p.66). PSO routes are given by the government to the airline to create access to and from specific regions which were not supported by commercially operated services (D.Jobber, 2007, p.66). The PSO routes are aiming to encourage tourism and business travellers to access these regions by air and not only with other means of transport. When an airline is awarded with a PSO route it has exclusivity on it for three years, so it is a good source of profit. Aer Arann gained almost à ¢Ã¢â‚¬Å¡Ã‚ ¬18.5 million from PSO routes in the past (D.Jobber, 2007, p.66). Aer Arann was awarded by the Irish Government to operate in Ireland nationally, from Dublin to Galway, Sligo, Donegal and Kerry (D.Jobber, 2007, p.66). Some of thes e locations are airports with shorter runways and this is an advantage for Aer Arann because of the small aircraft it operates. However PSO routes are awarded for three years only so Aer Arann should not be based on them on the longer term. There is not so much competition in PSO routes from other airlines when they do not have permission from the government except Loganair which operates some of the PSO routes in Ireland. Socio-cultural The airline industry as we know from the past can be affected negatively by global socio-cultural factors such as diseases and terrorism attacks. Some of them are the SARS, swine flu, terrorism attacks in London and September 11th in New York (D.Jobber, 2007, p.66). For these reasons Airline companies and airports worldwide were challenged to evolve their policies and procedures and spent further costs and time in the safety of the customers (www.ehow.com, 24/11/2010). The other aspect of socio-cultural factors affecting the airline industry has to do with trends, social structure, income and the culture in general of the customers. For example each individual will act in accordance with his/her social and geographical space and travel where friends will travel or where it is the best option for that season. So as the society changes, so must the airline industry if it intends to succeed. Technological Technology had a huge impact on consumers lives and companies profits. Technological evolution can offer opportunities for new product development and threats to existing markets. So marketing now is conducted differently because internet technology has allowed companies to communicate with the customers and distribute their product differently and more efficiently. This is called digital marketing (D.Jobber, 2007, p.67). In the case of Aer Arann the new product development is the online booking system they had launched successfully in 2006 and the threatened existing market are the travel agents. Online bookings are currently 80% of all Aer Arann sales (www.aerarann.com, 24/11/2010). Micheal OCallarain, Marketing Manager, Aer Arann said: We are continually looking at ways to enhance our service and believe that this new online functionality will prove invaluable to many of our passengers (www.aerarann.com, 24/11/2010). On the other hand it is not always a positive aspect because now consumers are more informed and have more access to information with a wider choice of airlines to choose from, so the airlines should lower their prices in order to compete with each other. Environmental One of the most important environmental factors concerning the world nowadays is global warming and climate change caused by greenhouse gases and this is why EU ETS exists. As every form of industry in the world has to consider this and comply with the emissions regulations so as the airline industry has to do it, at extra costs because it contributes to the air pollution (www.ec.europa.eu, 24/11/2010). Other physical environmental factors have affected the UK, the worldwide economy and especially airlines. The eruption of the Icelandic volcano a few months ago with the biggest ash cloud over Europe caused disruption for thousands of travellers in Europe and rest of the world (www.bbc.co.uk, 24/11/2010). At that time most of the EU countries were not allowed to operate any flights, so the effect on costs of the airlines was huge (www.bbc.co.uk, 24/11/2010). Met Office issued severe weather warnings for icy roads and snow for central and eastern Scotland and eastern parts of Northern Ireland these days. Several flights have been cancelled in the north of England after more heavy snowfall and Durham Tees Valley Airport and Newcastle Airport were closed (www.bbc.co.uk, 29/11/2010). The increasing shortages of raw material, specifically oil is another environmental factor which is not in favour of Aer Arann. Oil is a non-renewable source and it is impossible for most industries to exist without it. Fluctuations in oil prices happen all the time depending on different factors, therefore an increase in price will mean that Aer Arann should be prepared for it in the long run, unless a contract with its supplier is signed which will state a standard price for a long time. However a positive aspect to this factor is that Aer Arann is operating the ten new ATR 72-500 aircraft which are much more economical and need less fuel than other jets. So an increase in prices will affect more other airlines and less Aer Arann. It is worth mentioning here the economic situation in Ireland since Aer Arann is an Irish Carrier and it is affected. Reuters states that oil increased to a two-week high after the European Union approved a rescue plan for Ireland. Oil lost its upward cha nge after rising for two weeks as the rescue plan for Ireland failed to calm the concerns about the health of other EU members (www.reuters.com, 29/11/2010). Legal The government has increased taxation of the airline industry. The Independent states that the increase in 2010 of Air Passenger Duty (APD) will make family holidays unaffordable for many (www.independent.co.uk, 27/11/2010). It certainly has to be the last time that the travelling public faces APD rises. Some also suggest replacing APD with a per-plane tax, so customers could choose between airlines but not all the travel industry will agree on this. From the 1st of November 2010 passengers will have to pay for APD a percentage increase from 9% up to 55% depending on how many miles they are travelling in contrast with last year (www.independent.co.uk, 27/11/2010). This is why in such economic situations people prefer to travel by car, bus or train to closer locations for holidays rather than by plane so airline industries are concerned (www.bbc.co.uk, 29/11/2010). Aer Arann ´s customers will have to face these new taxes but these shouldn ´t cause high price rise because Aer Arann is a regional airline which operates in the UK, Ireland and some routes from LOrient. So its customers will not have to worry for APD up to 55% since they do not travel so many miles. PORTER ´S FIVE FORCES Threat of Entry Existing airlines such as Aer Arann are not concerned so much about new entries in the airline industry but are more concerned with the existing competition they have from similar types of airlines operating the same routes and have similar prices. In the airline industry there is not so much thread of new airlines since the costs for new entries are huge. The required initial capital is massive, professional experience in this field is required, operation costs are huge and the assets and financing will cost a lot as well. Furthermore airline companies need to comply with EU and International regulations and they need approval for flight operations. Threat of substitutes The more actual or potential substitutes exist for the product, the more unattractive the segment is (Kotler, 2009, p.305). Aer Arann does not only compete with other airlines but also with other modes of transport since it is a regional airline. These substitutes for air transport are road, rail, bus and ferry (D.Jobber, 2007, p.69). These substitutes affect the prices that Aer Arann offers and its profits. The advantage of air travelling is that it is much faster, although increased delays at airports due to safety precautions and air traffic control delays have lengthened the time needed. These substitutes may need more time to arrive to each destination but they cost much less and this is why Aer Arann has so low prices and makes offers and discounts. Business travellers are more likely to choose the airline transportation since they have to get to their destination quickly and they do not always worry about the extra cost because their companies may pay for it. Leisure traveller s are more likely to choose the other modes of transport since they are cheaper or they might want to enjoy the journey. Bargaining power of buyers A product or service becomes unattractive when buyers have strong bargaining power. This power becomes stronger when buyers are better informed so they are more selective, when switching costs are low, or when buyers are price sensitive because of the recession. The way they become more organised is the internet, so the best option for AerArann is to make superior offers (Kotler, 2009, p.305). Buyer power in PSO routes is not so strong because Aer Arann was awarded four out of six PSO routes in Ireland. However there is competition in commercial routes by Ryanair and Loganair. This is where buyer power is high because switching costs are not much or even in some cases Rynairs prices are lower. For example the ticket price from Aer Arann for the 1st of December 2010 to travel from Dublin to Edinburgh costs  £139.99 but from Ryanair costs only  £44.99 same day, same route (www.ryanair.com, www.aerarann.com, 29/11/2010). Bargaining power of suppliers The threat from bargaining power of suppliers is high for Aer Arann. Suppliers are becoming more powerful since there are few or no substitutes at all and the product is an important input. The product in the case of Aer Arann if fuel which is an absolute necessity for airlines. Aer Arann has to deal with unstable prices because of the limited amount of oil reserves. The best way to face this problem is to have good relationships with the suppliers and sign a contract with them for a certain period of time at a reasonable price so that Aer Arann will not be affected when oil prices are increased again. Airports are also considered as a high power supplier. Aer Arann has to face increasing charges from the airports is operates. These charges include runway movement charge, aircraft parking, air bridge use and passenger charge. Dublin Airport and Shannon Airport are considering increases in charges (www.dublinairport.com, www.airportcharges.com, 29/11/2010). Aer Arann should create trustworthy relationships together with the airports and this is why a five-year deal was announced with Southend Airport (www.news.bbc.co.uk, 29/11/2010) Competitive Rivalry Competitive rivalry is a challenge that Aer Arann has to consider in order to succeed. There is not much competition on PSO routes except from Loganair which operates two PSO routes. On the commercially operated routes there is a lot of competition mainly from Ryanair, Aer Lingus and British Airways. However Aer Arann and Aer Lingus have announced a franchise agreement between them for specific routes (www.aerarann.com, 28/11/2010). Aer Arann is known as one of the fastest-growing regional airlines in Europe because of the strategy it follows and the competitive advantage it has (D.Jobber, 2007, p.66). The strategy of the company includes no chech-in fees, lowest check-in time in Ireland, allocated seating and direct flight to where customers want (www.aerarann.com, 28/11/2010). A disadvantage emerging from the competition is that Ryanair is considered a leading low cost operator and this is justified by some lower cost offers than Aer Arann so it is a big challenge. However Ryanair operates larger types of aircraft so they are not able to use shorter runways as Aer Arann and Ryanair will have to spend much more for emission allowances. (2) What marketing recommendations would you make to Aer Arann in order for it to enjoy sustained and ongoing commercial success? One of the most important aspects and key factors for the success of Aer Arann is the leadership and governance structure. Through the development of an excellent leadership the company is guaranteed to go the right way in the future. The experience and capabilities of employees are ingredients to the successful running of the business. Quality in the management of the company is crucial in order to face the challenges of the future, to make the right decisions when required and most importantly to push the business forward rather than let it fall down to the bottom when harsh situations arise. Another suggestion which also has to do with the companys actors, concerns the right selection of employees. The companys employees can be described as valuable assets because they affect directly the good will and reputation of the company. The relationship between customers and employees is very important in order to achieve long-term and repetitive sales and therefore profit maximization. Therefore, careful selection of the staff is required and qualifications such as professionalism, willingness, friendliness and courteousness, should be fundamental criteria. The promotion of Aer Arann through the various travelling and business magazines is another suggestion to boost the performance of the business. A range of marketing strategies such as special offers, discounts and awards can be promoted on the website of the company, in order to attract the attention of the customers. For example, to make the company well-known through internet advertisements, online social networks and Google. Aer Araan should seek for the best supplier option and build good relationships with them. If the company enters into a contract with its fuel supplier for supplying them with fuel for an agreed price over a certain period, then the company will be able to save costs from the rising prices for fuel. Also, another important idea for Aer Arann, will be to watch carefully the activities of their competitors in order to be prepared for their strategies. By keeping an eye on the progression of other companies, will help them not only to predict but also to compete with their activities. For example, Rynairs low-cost fares offers during selected days of the week will be a good starting point to be replicated. Furthermore, the creation of a loyal customer award scheme is another strategic proposal for the company. It will work on the basis of collecting points when buying a ticket and after a completion of a certain amount of points the customer will be able to exchange those points with a free ticket or a discount on a ticket. By applying this scheme, the company will attract more customers and also will secure returning customers. In the field of the corporate social responsibility of the company, there is a proposal to associate itself with green activities. The awareness of our society for the environment has increased significantly over the past decades and any kind of help from the company would be appreciated by the customers and the society as a whole. For example, short-term campaigns that will donate a small amount from the price of the ticket for environmental purposes can be organised periodically. This will significantly help to improve companys reputation. Another idea that the company can adopt, is the involvement with the sports teams of the country. Aer Arann can attempt a partnership with sports teams in Ireland or the UK and be the exclusive airline for these teams. Also they can be sponsors of important sports events and teams in order to promote the company and strengthen their reputation. Finally, the company is suggested to assess which routes are more profitable and minimize the number of flights which are less profitable and even suspend those which are non-profitable. Moreover, the company in order to be able to develop and produce what customers demand, is suggested to carry out some customer-satisfaction and evaluation researches which will be focusing on aspects such as customer satisfaction, services assessment, opinion about the prices. Then the company will be able to improve any weaknesses.

Computer Network Security Alternatives :: Computer Network Security Essays

Computer Network Security Alternatives Computer network security and integrity is a large concern among all types and sizes of companies. The options for solving security risks are as varied as the companies themselves. However, it is possible to break down the methods for dealing with security risks into three major categories. Companies have the option to: 1. Select best of breed products for their various security needs and assemble the products together to form their own customized solutions. 2. Purchase a security suite that contains security products that will address their various security needs. 3. Outsource security to another company rather than handle it internally. This paper will summarize primary research conducted by Kang-hun Lee, Yonghoon Choi, Mike Loveridge, Tom Gonzales and David Linford over a three month period to determine market trends in the security software industry. A survey instrument was prepared to capture the following data. 1. What do companies consider threats to their network environment? 2. What preferences do they have regarding specific security services? 3. What sort of security option do they prefer when choosing between: best of breed, suites or outsourcing. Findings and analysis Once the data were collected, we were able to organize and analyze the results. This section will both specify the analytical procedures we used as well as report on the findings. There are three (will be more when other sections get put in) primary types of analysis that we performed. 1. Find the security software preference 2. Segment the market based on preferred security options Finding the security software preference We analyzed the preference data from two perspectives. First of all, we took the data as a whole in order to describe the overall market. Overall Market The first type of analysis that we performed consisted of finding the percentage of respondents that preferred each of the three security options. The results of this analysis are summarized on chart 1. We found at this point that most of the people who took the survey overwhelmingly preferred a security suite approach. Most of those who preferred best of breed indicated that if a suite could provide a best of breed package, then they would prefer a suite.

Colors of Slavery Essay -- History Slavery

When Americans think about slavery, they tend to think about "Africans" being brought to the New World against their will. Which upon their arrival were sold, the same as livestock, as permanent property to the white landowners. They may visualize in their minds a person of color shackled, chained, beaten, and forced to labor under the control of their white master. Their picture is that of chattel slavery; black and white. Americans have come to the assumption that slavery was imposed on people of one color or race. However, the Africans were not the only people force to endure the harsh and unjust enslavement by the white society. The Native Americans, as well as indentured servants were used as slaves in the New World. When slavery began in the New World, the color of a person's skin was of little significance. Slaves were white, red, and black. What mattered most was a labor force. Columbus discovered the New World (America) in 1492, soon after, many other European colonies followed and expanded. One Spanish conquistador stated, "that he and his kind went to the new World to serve God and his Majesty, to give light to those who were in the darkness, and to grow rich, as all men desire to do" (Parry, p.33). The majority of Europeans that would follow, desired the same. In order to achieve this goal the Europeans murdered, starved, enslaved, stole land, and brutalized people for centuries to follow. During Columbus second voyage to the New World, he had captured 1600 Native Americans, and enslaved 550. At this point, the Native Americans lives were changed forever. The Spaniards continue to explore the new world, leaving a wake of death and destruction in their path. Along with the Europeans came diseases that th... ...s not merely identified by color. By 1800 it is only an issue or race and only an issue of color" (Thomas Davis). http://www.pbs.org/wgbh/aia/part1/1i3048.html) . Works Cited (Thomas Davis). http://www.pbs.org/wgbh/aia/part1/1i3048.html) Quoted in J.H.Parry, The age of Reconnaisance: Discovery, Exploration, and Settlement, 1450 to 1640 (New York, 1963), p.33. http://www.pbs.org/wgbh/aia/part1/1narr5.html (equiano) Prescott, History of the Reign of Ferdinand and Isabella the Catholic, edition of 1838, i, p. 390; ii, p. 40. Witnessin America pg. 30 Gottleib Mittelberger Blight, D.W. A People and a Nation: A History of the United States. Houghton Mifflin Company; 6th edition (2000) Walsh, Robert, Notices of Brazil in 1828 and 1829 (1831). "Aboard a Slave Ship, 1829," EyeWitness to History, www.eyewitnesstohistory.com (2000).

Online dating Essay

Online dating which allows individuals, couples and groups to make contact and communicate with each other over the Internet, usually with the objective of developing a personal romantic or sexual relationship. Around 30% of America’s 80 million baby boomers are single. Since 2003, several free dating sites, operating on ad based-revenue rather than monthly subscriptions, have appeared and become increasingly popular. These advertisements are nothing but merely deception. The way it works is impractical and unrealistic. I’d say it is one of the most passive ways that some lonely person sitting on his couch all day can find the fantasy woman of his dreams. Advertisers use different methods to attract consumers in an effort to entice them to buy their products. E-Harmony, an online dating service, uses a form of deception to attract the consumer in an attempt to lure the person into signing up for their dating service. Their practice is not entirely deceptive, but is for the most part. The ad portrays two people, blissfully in love. With brightly lit smiles while gazing lovingly into each other’s eyes, each person explains how he or she found their own true love by using this service. The e-Harmony success story continues as they explain how the person they are madly in love with is simply perfect for them in every way. Love and romance practically jumps out from the ad. The ad is somewhat deceptive because it makes it look like all a lonely person who is looking for a meaningful relationship has to do is go to e-Harmony, and he or she will instantly find true love. Yes, it is possible to find someone using this service but it is not realistic. People who use the service go through a longer process, meeting different potential partners, getting to know them and more than likely moving on to the next prospect. The ad makes it look too easy to find someone to be involved with in a serious relationship. By placing the entire focus on the ultimate goal, and exaggerating the potential end result (two people madly in love) plays on the viewer’s emotions. Someone who is in this situation may be vulnerable, so being subjected to the image of lover’s ultimate bliss, may cause him or her not to think rationally. That picture of two exceedingly happy lovers is what that viewer may yearn for to the point of believing what the ad sells, an expectation that is more than likely too high.

Macbeth’s Downfall Was Brought on by His Ambition

The tragedy of Macbeth by William Shakespeare outlines how the lust for power can bring out the worst in people. This is evident through Macbeth’s vaulting ambition to be king which ultimately leads to his downfall. Through Macbeth wrestling with his conscience about the prophesies of the witches he started to gain the trait of ambition. We also see his ambition continue to grow through the persuasion by his soul mate which is also shown through the 1961 CBC TV production of Macbeth.His want to stay king brought out the tyrant within him and shows the evil side of Macbeth, letting his ambition take over. His growth of ambition through the play leads to his tragic death. Macbeth was given a glimpse of prosperity through the witches prophesies. â€Å"All hail Macbeth, thou art shalt be king hereafter† the use of the prophesises outlines foreshadowing within the play. The witches are telling Macbeth of his future and he is left to wrestle with his conscience.This is shown when Macbeth in his soliloquy says â€Å"this supernatural soliciting cannot be ill, cannot be good/ if ill why hath it given me earnest success† we see Macbeth wrestling with his conscience and his ambition starting to grow, he is starting to believe the witches and the seed of ambition is planted inside him, which is the first step leading to his demise. We see Macbeth’s ambition continue to grow and lead to his death through the persuasion of lady Macbeth. Lady Macbeth uses guilt to talk Macbeth into committing regicide and becoming king.This is shown through the quote â€Å"wouldst thou have that which thou esteemst the ornament of life and live a coward in thine own esteem letting â€Å"I dare not† wait upn â€Å"I would† like the poor cat I th’adage† the simile â€Å"the poor cat I th’adage outlines how Lady Macbeth uses guilt to talk Macbeth into killing the king by calling him a coward. This is also shown in the 1961 CBC tv p roduction of Macbeth when Lady Macbeth is using her feminism to persuade Macbeth, causing his ambition to grow even more.When you durst do it, then you were a man and to be more than what you were, you would be so much more the man† this quote shows how Lady Macbeth uses guilt and calling Macbeth a coward to persuade him to commit regicide. The persuasion of Lady Macbeth causes Macbeth’s ambition to continue to grow which another step is leading to his downfall. Macbeth’s desire to stay king brings out the tyrant within him, his vaulting ambition causes wrath on anyone who stands in his path, even his closest friend.This is shown when Macbeth is planning to kill his best friend, Banquo, â€Å"come seeling night/scarf up the tender eye of pitiful day and with thy bloody and invisible hand cancel and tear to pieces tgar great bond which keeps me pale† the use of dramatic irony in this quote shows us how much Macbeth’s ambition has taken over, and how he is not even hesitatint to murder his bestfriend, he is wishing for the night to come when Banquo’s death finally happens so all his fears will be washed away and he will be able to remain king.Macbeth’s desire to stay king causes him to kill his bestfriend, his ambition has taken over fully by this stage which is the final factor contributing to his death. We see Macbeths ambition start to grow when he is wrestling with his conscience about the witches prophesies. Furthermore , his ambition continues to grow through the persuasion of regicide from his soul mate and Macbeths desire to stay king unleashes his ambition, all these aspect contribute to Macbeth’s vaulting ambition, thus leading to his tragic death. Macbeth’s Downfall Was Brought on by His Ambition The tragedy of Macbeth by William Shakespeare outlines how the lust for power can bring out the worst in people. This is evident through Macbeth’s vaulting ambition to be king which ultimately leads to his downfall. Through Macbeth wrestling with his conscience about the prophesies of the witches he started to gain the trait of ambition. We also see his ambition continue to grow through the persuasion by his soul mate which is also shown through the 1961 CBC TV production of Macbeth.His want to stay king brought out the tyrant within him and shows the evil side of Macbeth, letting his ambition take over. His growth of ambition through the play leads to his tragic death. Macbeth was given a glimpse of prosperity through the witches prophesies. â€Å"All hail Macbeth, thou art shalt be king hereafter† the use of the prophesises outlines foreshadowing within the play. The witches are telling Macbeth of his future and he is left to wrestle with his conscience.This is shown when Macbeth in his soliloquy says â€Å"this supernatural soliciting cannot be ill, cannot be good/ if ill why hath it given me earnest success† we see Macbeth wrestling with his conscience and his ambition starting to grow, he is starting to believe the witches and the seed of ambition is planted inside him, which is the first step leading to his demise. We see Macbeth’s ambition continue to grow and lead to his death through the persuasion of lady Macbeth. Lady Macbeth uses guilt to talk Macbeth into committing regicide and becoming king.This is shown through the quote â€Å"wouldst thou have that which thou esteemst the ornament of life and live a coward in thine own esteem letting â€Å"I dare not† wait upn â€Å"I would† like the poor cat I th’adage† the simile â€Å"the poor cat I th’adage outlines how Lady Macbeth uses guilt to talk Macbeth into killing the king by calling him a coward. This is also shown in the 1961 CBC tv p roduction of Macbeth when Lady Macbeth is using her feminism to persuade Macbeth, causing his ambition to grow even more.When you durst do it, then you were a man and to be more than what you were, you would be so much more the man† this quote shows how Lady Macbeth uses guilt and calling Macbeth a coward to persuade him to commit regicide. The persuasion of Lady Macbeth causes Macbeth’s ambition to continue to grow which another step is leading to his downfall. Macbeth’s desire to stay king brings out the tyrant within him, his vaulting ambition causes wrath on anyone who stands in his path, even his closest friend.This is shown when Macbeth is planning to kill his best friend, Banquo, â€Å"come seeling night/scarf up the tender eye of pitiful day and with thy bloody and invisible hand cancel and tear to pieces tgar great bond which keeps me pale† the use of dramatic irony in this quote shows us how much Macbeth’s ambition has taken over, and how he is not even hesitatint to murder his bestfriend, he is wishing for the night to come when Banquo’s death finally happens so all his fears will be washed away and he will be able to remain king.Macbeth’s desire to stay king causes him to kill his bestfriend, his ambition has taken over fully by this stage which is the final factor contributing to his death. We see Macbeths ambition start to grow when he is wrestling with his conscience about the witches prophesies. Furthermore , his ambition continues to grow through the persuasion of regicide from his soul mate and Macbeths desire to stay king unleashes his ambition, all these aspect contribute to Macbeth’s vaulting ambition, thus leading to his tragic death.

A Review of a Beautiful mind and Its Depictions of Schizophrenia Essay

A Review of a Beautiful Mind and Its Depictions of Schizophrenia Introduction: In the year 2001 the movie A Beautiful Mind was released as a biography of the life of John Nash. As the movie flows, we can easily see how his condition, schizophrenia, interferes with his personal life as well as with his home life and social life. The movie does a good job in describing Nash’s experiences and some of the help that put him back on his feet, and that motivated him to stay strong. Plot Review: The movie A Beautiful Mind begins with an odd young mathematician by the name of John Forbes Nash Jr. who is attending Princeton University in 1948. There is where he meets his roommate Charles, which is his first hallucination, but we don’t know that until later on. While at Princeton, Nash discovers a mathematical theorem and becomes a professor at MIT. John soon gets married to one of the graduate students by the name of Alicia, but shortly after that is diagnosed with schizophrenia. Nash believes he is some sort of spy because one of his hallucinated agents told him he had to work for the government because his profile is very high. Nash believes his hallucinations are real and he has to be taken to special psychological hospital. Nash never loses the support from his wife Alicia. She does have a hard time, but she tries to deal with his condition because of the love she has for him. Alicia and his baby are the only ones that are there to motivate him, but he suddenly gives in once again and fails to demonstrate that he is completely in the real world; Nash parts from society and has many hallucinations once again with Charles, Charles niece, and William, which is the man that makes Nash believe he is working for the government. Nash decides to give it his all for the love of his wife and son, after realizing that William and his other hallucinations are not real life. Nash works with his condition by avoiding and ignoring Charles, the little girl, and William; although at first it seems very hard for him to do this, he manages to conquer the temptations he use to have to talk to his hallucinations. Nash, back in the real world again starts teaching in the 1970s and is awarded the Novel prize in economics in 1994. Schizophrenia Disease: Schizophrenia is a common disease in American life and it affects 4. 5 million of the adult population in the United States. This disorder â€Å"Lasts for about six months and includes at least two of the following symptoms: delusions, hallucinations, disorganized speech, disorganized behavior, and decreased emotional expression† (Plotnik & Kouyoumdjian, 2011, p. 538). Schizophrenia also brings in disorders of thought, disorders of attention, disorders of perception, motor disorders, and emotional disorders. There are three subcategories of schizophrenia; paranoid, disorganized, and catatonic schizophrenia. Paranoid schizophrenia, like Nash experienced is, â€Å"Characterized by auditory hallucinations or delusions, such as thoughts of being persecuted by others or thoughts of grandeur† (Plotnik & Kouyoumdjian, 2011, p. 538). Disorganized schizophrenia is â€Å"Marked by bizarre ideas, often about one’s body, confused speech, childish behavior, great emotional swings, and often extreme neglect of personal appearance and hygiene† (Plotnik & Kouyoumdjian, 2011, p. 538). Catatonic schizophrenia is â€Å"Characterized by periods of wild excitement or periods of rigid, prolonged immobility: sometimes that person assumes the same frozen posture for hours on end† (Plotnik & Kouyoumdjian, 2011, p. 538). There is no real cure for this illness. Depictions of the disease in the movie: In the movie, A Beautiful Mind, schizophrenia is well shown as it develops in Nash’s life and as it interferes with his social, personal, and home life. Nash is in Princeton University when his disease first starts to appear. In the movie we see a character by the name of Charles, which is Nash’s roommate. The movie makes us believe that Charles is real life a character until later on to better illustrate the condition that Nash has to face. We believe that Charles is real because the movie actually shows Charles; it’s as if we are Nash’s eyes because he actually sees Charles and that is what schizophrenia does to a person. Another character that we believe is real is William Parcher and the same thing happens with this character. Everything that William tells Nash to do feel’s so real and taunts Nash every day as his condition worsens. Nash doesn’t believe that his hallucinations are not real life and is very upset when Alicia tells him that everything is in his mind. This can happen to a lot of people that have schizophrenia because in their mind everything is actually happening and the hallucinations that they are seeing seem so real. Like Alicia, many people who have a relative with schizophrenia suffer and find it hard to believe that their relative has mental issues. Nash, diagnosed with schizophrenia had to start accepting the fact that he was ill from his mind. This not only affected his home life, but also his personal life, and his social life. Nash was at home most of the day so he didn’t really socialize with anyone, but his wife. He couldn’t even be responsible for taking care of his own baby because Alicia didn’t trust him that much. He lost his job and was not able to cooperate in the relationship like a normal person. In some cases, like in Nash’s case, a person with schizophrenia will be tempted to stop taking their medications and the hallucinations can reappear. Their hallucinations can impact their mind once again and their condition can worsen. Like it was shown in A Beautiful Mind, a family can slowly start to fall apart and the bond they use to have can slip away. Treatments for Schizophrenia: Schizophrenia is a disease or condition that still does not have a cure, but we do know that its factors are biological, neurological, and environmental. Like many other diseases, schizophrenia does not have a cure, but there are chances of recovery and medical treatments depending on the symptoms that are present within the person. Chances of recovery depend on the type of schizophrenia and their symptoms. Schizophrenia is classified as either schizophrenia type one, or schizophrenia type two. Type one, â€Å"Includes having positive symptoms, such as hallucinations and delusions, which are a distortion of normal functions. In addition, this group has no intellectual impairment, good reaction to medication, and thus a good chance of recovery† (Plotnik & Kouyoumdjian, 2011, p. 538). Type two, â€Å"Includes having negative symptoms, such as dulled emotions and little inclination to speak, which are a loss of normal functions. In addition, this group has intellectual impairment, poor reaction to medication, and thus poor chance of recovery† (Plotnik & Kouyoumdjian, 2011, p. 538). Drugs such as haloperidol can be given to reduce symptoms such as delusions. â€Å"Neuroleptic drugs, also called antipsychotic drugs, are used to treat serious mental disorders, such as schizophrenia, by changing the number of neurotransmitters in the brain† (Downar and Kapur, 208, p. 541). The neurotransmitter that is affected by these drugs is dopamine. These drugs will reduce the symptoms of the person which most likely will help them recover faster and feel a little bit better. Inaccuracies in the portrayal of treatment measures: I believe that a lot of what was trying to help Nash was very accurate, but it didn’t look like he had enough support from anyone, but his wife. To me it seemed like motivation was the number one reason that he â€Å"recovered. † His wife told him, maybe it’s not in your brain, maybe it’s in our heart. † Although motivation might have helped him, that isn’t a real form to get a person with schizophrenia to change fast. His medications and he beginning to socialize and teach again is what clearly helps him to start avoiding and ignoring his hallucinations. It almost looked like he did it all on his own, but a person with schizophrenia needs real attention. Conclusion A Beautiful Mind was very good at playing out demonstrating many actions and behaviors that a person with schizophrenia has to deal with. It showed in great details how such a disease change the life of a schizophrenic and their family. It portrayed schizophrenia type one and also some symptoms of type two. By watching this film I became a little more familiar with what the disease can do. Of course not everything about the disease can be learned from watching a movie, but this film does have many great scenes that help us become a little more familiar with the negative effects of the disease. The movie did a great job and is capable of at least getting people to have an idea of what schizophrenia is.